As an apparel company that has been in business for over 30 years, we have seen many clothing trends come and go and a lot of disposable clothing that couldn’t last when the going got tough. We knew that to continue to be successful in the clothing business, we would have to differentiate ourselves from that sea of disposable, so we decided to do things differently. We decided to buck the trend and become the company to make clothing that lasts. That meant incorporating style and function with high-quality construction and doing so at prices regular people can afford.  Because of this decision, our products and our company have developed a reputation for being original and fresh without sacrificing the traditions of style, quality, and value.